Cookie Policy

Effective Date: January 1, 2025

Last Updated: January 1, 2025

AppLaunch Wiki ("we," "us," "our," or "AppLaunch Wiki Inc.") uses cookies, web beacons, pixels, mobile identifiers, and similar tracking technologies on our website and mobile application (collectively, the "App" or "Services"). This Cookie Policy explains what these technologies are, how and why we use them, what information they collect, and your choices regarding their use.

This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service.

By continuing to use AppLaunch Wiki, you consent to our use of cookies and tracking technologies as described in this Cookie Policy, unless you have disabled or opted out of them as explained below.

1. What Are Cookies and Similar Technologies?

1.1 Cookies

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website or use an application. Cookies contain information that can be read by a web server in the domain that issued the cookie to you. They help us:

Recognize your device on subsequent visits
Remember your preferences and settings
Understand how you use our App
Provide personalized experiences
Ensure security and prevent fraud

1.2 Similar Technologies

In addition to cookies, we use other tracking technologies:

Web Beacons (Pixels): Tiny graphics with a unique identifier embedded in web pages, emails, or ads that monitor user activity and track conversions

Local Storage: HTML5 local storage and other browser-based storage mechanisms that store data locally on your device

SDKs (Software Development Kits): Third-party code integrated into our mobile app that collects information about app usage and performance

Mobile Advertising Identifiers: Device-specific identifiers provided by mobile operating systems:
iOS: Identifier for Advertisers (IDFA) or Identifier for Vendors (IDFV)
Android: Google Advertising ID (GAID) or Android ID

Fingerprinting: Collecting information about your device configuration (screen size, installed fonts, browser settings) to create a unique identifier

ETags: HTTP protocol elements used for caching and tracking

1.3 Types of Cookies

Based on Lifespan:

Session Cookies: Temporary cookies that are deleted when you close your browser or app. They help us maintain your session and enable you to navigate through the App efficiently.

Persistent Cookies: Cookies that remain on your device for a specified period (ranging from days to years) or until you manually delete them. They remember your preferences and enable faster, more convenient visits.

Based on Ownership:

First-Party Cookies: Set by AppLaunch Wiki Inc. directly on our domain

Third-Party Cookies: Set by our partners, service providers, and advertisers on their domains (e.g., analytics providers, advertising networks)

2. How We Use Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

2.1 Strictly Necessary Cookies (Essential)

These cookies are essential for the App to function properly and provide core services. They cannot be disabled without severely affecting your experience.

Purpose:

Authentication: Verifying your identity and keeping you logged in
Security: Protecting against fraud, abuse, and unauthorized access; implementing security measures
Session Management: Maintaining your session state as you navigate through the App
Load Balancing: Distributing traffic across servers for optimal performance
Network Routing: Ensuring requests are routed to the correct servers
CSRF Protection: Preventing cross-site request forgery attacks
Cookie Consent: Remembering your cookie preferences

Examples:

Session ID cookies
Authentication tokens
Security cookies (CSRF tokens)
Load balancer cookies

Legal Basis: These cookies are necessary for the performance of our contract with you (providing the App services) and do not require consent under GDPR/ePrivacy Directive.

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our App by collecting and reporting information anonymously or in aggregate form.

Purpose:

Usage Analytics: Tracking pages visited, features used, time spent, and navigation paths
Performance Monitoring: Measuring page load times, response times, and technical performance
Error Reporting: Detecting and diagnosing technical issues, crashes, and bugs
A/B Testing: Testing different versions of features to improve user experience
Conversion Tracking: Measuring the effectiveness of marketing campaigns
User Behavior Analysis: Understanding user preferences and behavior patterns

Information Collected:

Pages viewed and features accessed
Time spent on pages
Click-through rates and interaction patterns
Device and browser information
Approximate geographic location (country/city level)
Referral sources
Error messages and crash reports

Third-Party Providers:

Google Analytics
Firebase Analytics
Mixpanel
Amplitude

Legal Basis: Legitimate interest in improving our services, or consent where required by applicable law.

2.3 Functionality and Personalization Cookies

These cookies enable enhanced functionality, personalization, and improved user experience.

Purpose:

User Preferences: Saving your settings, preferences, and choices
Language Selection: Remembering your preferred language and region
Customization: Personalizing content, recommendations, and features based on your interests
Feature Enablement: Enabling specific features you've requested
Accessibility: Remembering accessibility preferences (font size, contrast)
Form Data: Saving form inputs to prevent data loss

Information Collected:

Language and region preferences
Display settings and customizations
Feature preferences and opt-ins
Content interests and favorites

Legal Basis: Legitimate interest in providing a personalized experience, or consent where required.

2.4 Advertising and Marketing Cookies (Targeting Cookies)

These cookies are used to deliver advertisements relevant to you and your interests, measure advertising effectiveness, and limit the number of times you see an ad.

Purpose:

Targeted Advertising: Showing you relevant ads based on your interests and browsing behavior
Retargeting: Displaying ads for AppLaunch Wiki when you visit other websites or apps
Ad Measurement: Tracking ad impressions, clicks, and conversions
Frequency Capping: Limiting how many times you see the same ad
Campaign Attribution: Measuring which marketing channels drive app installations and engagement
Lookalike Audiences: Finding similar users for advertising campaigns
Cross-Device Tracking: Recognizing you across different devices

Information Collected:

Browsing history and interests
Ad interactions (views, clicks)
Conversion events (app installs, purchases)
Device identifiers (IDFA, GAID)
Demographic information (age range, gender, location)

Third-Party Advertising Partners:

Google Ads
Facebook Ads / Meta Pixel
TikTok Ads
LinkedIn Ads
Twitter Ads
Programmatic ad networks

Legal Basis: Consent (required under GDPR/ePrivacy Directive and CCPA for most advertising cookies).

2.5 Social Media Cookies

These cookies are set by social media platforms we've integrated into our App.

Purpose:

Social Sharing: Enabling you to share content on social media platforms
Social Login: Allowing you to sign in using social media accounts
Social Plugins: Displaying social media content (like buttons, feeds)
Social Advertising: Tracking social media ad performance

Third-Party Social Platforms:

Facebook
Twitter
Instagram
LinkedIn

These platforms may use cookies to track your activity both on and off our App. Refer to their privacy policies for more information.

Legal Basis: Consent or legitimate interest, depending on the specific use.

3. Third-Party Cookies and Service Providers

We partner with third-party service providers who may set cookies and use tracking technologies on our App. These third parties have their own privacy policies and cookie practices.

3.1 Analytics Services

We use the following analytics services:

Google Analytics
Firebase Analytics
Mixpanel
Amplitude

Key Analytics Resources:

Google Analytics Privacy: https://policies.google.com/privacy
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
Firebase Privacy: https://firebase.google.com/support/privacy

3.2 Advertising and Marketing Services

We use the following advertising platforms:

Google Ads
Facebook Ads / Meta Pixel
TikTok Ads
LinkedIn Ads
Twitter Ads

Key Advertising Resources:

Google Ads Privacy: https://policies.google.com/privacy
Google Ad Settings: https://adssettings.google.com
Facebook Privacy: https://www.facebook.com/privacy/explanation
Facebook Ad Preferences: https://www.facebook.com/ads/preferences

Note: We also work with various programmatic advertising networks that serve ads through our App.

3.3 Customer Support Platforms

Intercom
Zendesk

3.4 Payment Processing Services

Stripe
PayPal
Apple Pay
Google Pay

3.5 Social Media Platforms

We integrate with the following social media platforms:

Facebook
Twitter
Instagram
LinkedIn

Social Media Privacy Policies:

Facebook/Meta: https://www.facebook.com/privacy/explanation
Twitter/X: https://twitter.com/en/privacy
Instagram: https://help.instagram.com/privacy/
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Google/YouTube: https://policies.google.com/privacy

3.6 Additional Third-Party Links

Stripe Privacy Policy: https://stripe.com/privacy
PayPal Privacy Policy: https://www.paypal.com/privacy
Intercom Privacy Policy: https://www.intercom.com/legal/privacy

3.7 Third-Party Responsibility

Important: We are not responsible for the privacy practices or content of these third-party services. We encourage you to read their privacy policies and cookie policies to understand how they collect, use, and share your information.

4. Mobile App Tracking Technologies

4.1 Mobile Advertising Identifiers

Our mobile application uses platform-specific advertising identifiers:

iOS (Apple):

IDFA (Identifier for Advertisers): A unique, user-resettable identifier for advertising purposes
IDFV (Identifier for Vendors): A unique identifier for apps from the same vendor
App Tracking Transparency (ATT): iOS 14.5+ requires explicit permission to track users across apps and websites

Android (Google):

Google Advertising ID (GAID): A unique, user-resettable identifier for advertising
Android ID: A device-specific identifier
Android Ad ID Permissions: Required for accessing advertising identifiers

4.2 Mobile SDKs

We integrate third-party SDKs (Software Development Kits) into our mobile app for various purposes:

Analytics SDKs:

Google Analytics
Firebase Analytics
Mixpanel
Amplitude

Advertising SDKs:

Google Ads
Facebook Ads / Meta Pixel
TikTok Ads
LinkedIn Ads
Twitter Ads

Utility SDKs:

Crash reporting (Firebase Crashlytics, Sentry)
Push notifications (Firebase Cloud Messaging, OneSignal)
Authentication (Google Sign-In, Facebook Login)

4.3 Purpose of Mobile Tracking

These identifiers and SDKs help us:

Personalization: Provide personalized app experiences and content
Attribution: Track app installations and attribute them to marketing campaigns
Advertising: Deliver targeted advertisements within and outside the app
Analytics: Analyze app usage patterns, user engagement, and retention
Performance: Monitor app performance, crashes, and technical issues
Optimization: A/B test features and improve user experience

4.4 Cross-Device Tracking

We may use mobile identifiers in combination with other data to recognize you across multiple devices (phone, tablet, desktop) to provide a seamless experience and deliver consistent advertising.

5. Your Choices, Rights, and Control

You have various options to control cookies and tracking technologies:

5.1 Cookie Consent Management

On First Visit:

When you first visit our website, you will see a cookie consent banner
You can accept all cookies, reject non-essential cookies, or customize your preferences
Your choices will be saved and applied to future visits

Changing Your Preferences:

You can update your cookie preferences at any time by accessing the cookie settings in our App or website footer
Link to cookie preference center: https://applaunch.wiki

5.2 Web Browser Settings

Most web browsers provide built-in controls for cookies:

Google Chrome:

Settings → Privacy and security → Cookies and other site data
Choose to block third-party cookies or all cookies
View and delete existing cookies

Safari:

Preferences → Privacy
Manage cookies and website data
Enable "Prevent cross-site tracking"

Firefox:

Settings → Privacy & Security
Enhanced Tracking Protection (Standard, Strict, or Custom)
Manage cookie permissions and data

Microsoft Edge:

Settings → Cookies and site permissions
Manage and delete cookies
Block third-party cookies

Note: Disabling cookies may affect the functionality and user experience of the App. Essential cookies cannot be disabled without impairing core functionality.

5.3 Mobile Device Settings

Control tracking on your mobile device:

iOS (iPhone/iPad):

App Tracking Transparency:

Settings → Privacy & Security → Tracking
Toggle off "Allow Apps to Request to Track"
Manage permissions for individual apps

Limit Ad Tracking:

Settings → Privacy & Security → Apple Advertising
Toggle on "Personalized Ads" to disable personalized ads

Reset Advertising Identifier:

Settings → Privacy & Security → Apple Advertising
Tap "Reset Advertising Identifier"

Android:

Opt Out of Ads Personalization:

Settings → Google → Ads
Toggle on "Opt out of Ads Personalization"

Reset Advertising ID:

Settings → Google → Ads
Tap "Reset advertising ID"

Delete Advertising ID:

Settings → Google → Ads
Tap "Delete advertising ID" (Android 12+)

5.4 In-App Privacy Settings

Within the AppLaunch Wiki app:

Go to Settings or Account Settings
Navigate to Privacy or Privacy Preferences
Manage tracking and analytics preferences
Control personalized advertising settings

5.5 Third-Party Opt-Out Tools

Opt out of interest-based advertising from participating companies:

Industry Opt-Out Programs:

Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu/
Digital Advertising Alliance of Canada (DAAC): https://youradchoices.ca/

Individual Service Opt-Outs:

Google Analytics: https://tools.google.com/dlpage/gaoptout
Google Ads: https://adssettings.google.com
Facebook: https://www.facebook.com/ads/preferences
Twitter: https://twitter.com/settings/personalization

5.6 Email Marketing

To opt out of marketing emails:

Click the "Unsubscribe" link in any marketing email
Update your email preferences in your account settings
Contact us at support@applaunch.wiki

5.7 Limitations of Opting Out

Please note:

Opting out of advertising cookies does not mean you will stop seeing ads; you will still see ads, but they may be less relevant to your interests
Opting out applies only to the specific browser or device you're using; you must opt out separately on each browser and device
Clearing cookies will remove your opt-out preferences, requiring you to opt out again
Essential cookies cannot be disabled without affecting core functionality

6. Do Not Track (DNT) Signals

6.1 Browser DNT Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activities tracked.

6.2 Our Response

Currently, there is no universal standard or legal requirement for how companies should respond to DNT signals. As a result, like many websites and online services, we do not currently respond to or take action based on DNT signals.

6.3 Alternative Controls

Instead of relying on DNT, we recommend using the cookie controls and opt-out mechanisms described in Section 5 of this Cookie Policy to manage your tracking preferences.

6.4 Global Privacy Control (GPC)

We may support the Global Privacy Control (GPC) signal as an opt-out mechanism for certain jurisdictions where required by law (e.g., California, Colorado). The GPC is a proposed specification that allows users to signal their privacy preferences.

7. Cookie Retention and Data Storage

7.1 Cookie Lifespan

Cookies and similar technologies remain on your device for varying periods:

Session Cookies:

Expire when you close your browser or app
Used for session management and security
Automatically deleted at the end of your session

Persistent Cookies:

Remain on your device for a set period or until you delete them
Duration: Up to 12 months (unless deleted earlier)
Used for preferences, analytics, and advertising

Specific Cookie Retention Periods:

Essential Cookies: Session to 12 months
Analytics Cookies: 26 months
Advertising Cookies: 30 days to 24 months
Social Media Cookies: As defined by the respective platform (typically 30 days to 24 months)

7.2 Data Storage Location

Cookie data may be stored:

Locally on your device
On servers located in various countries, including the United States and other jurisdictions where our service providers operate
Subject to international data transfer safeguards as described in our Privacy Policy

7.3 Deleting Cookies

You can delete cookies at any time using your browser settings or device settings. Refer to Section 5 for detailed instructions.

8. Cookie Consent and Compliance

8.1 Consent Mechanism

Initial Consent:

When you first visit our website, a cookie consent banner will appear
You can choose to accept all cookies, reject non-essential cookies, or customize your preferences
Essential cookies will be set regardless of your choice as they are necessary for the App to function

Granular Consent:

You can provide or withdraw consent for specific cookie categories:
Strictly Necessary (cannot be disabled)
Performance and Analytics
Functionality and Personalization
Advertising and Marketing
Social Media

Consent Management Platform (CMP):

We use a Consent Management Platform to manage and store your cookie preferences
Your consent choices are stored in a cookie for Up to 12 months
You can change your preferences at any time through our cookie settings

8.2 Legitimate Interest

For certain non-essential cookies, we may rely on legitimate interest as the legal basis instead of consent, particularly for:

Analytics cookies that help us improve our services
Fraud prevention and security cookies
Service optimization and performance monitoring

Where we rely on legitimate interest, you have the right to object to such processing.

9. International Privacy Laws and Compliance

9.1 GDPR and ePrivacy Directive (EU/EEA/UK)

For users in the European Economic Area (EEA), United Kingdom, or Switzerland:

Consent Required: We obtain explicit consent before placing non-essential cookies on your device, as required by the ePrivacy Directive and GDPR
Cookie Banner: A cookie consent banner appears on your first visit
Withdraw Consent: You can withdraw your consent at any time through cookie settings
Data Subject Rights: You have rights under GDPR as described in our Privacy Policy
Supervisory Authority: You can lodge a complaint with your local data protection authority

9.2 CCPA and CPRA (California)

For California residents:

Do Not Sell: We do not "sell" personal information as defined by CCPA, but cookies may be used for cross-context behavioral advertising
Opt-Out Right: You have the right to opt out of the "sale" or "sharing" of personal information
Opt-Out Preference Signals: We may honor opt-out preference signals like Global Privacy Control (GPC)
Right to Know: You have the right to know what personal information is collected through cookies
Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

9.3 Other U.S. State Privacy Laws

For residents of Virginia, Colorado, Connecticut, Utah, and other U.S. states with comprehensive privacy laws:

You have rights to opt out of targeted advertising and profiling
You may exercise these rights through our cookie settings or by contacting us
We comply with applicable state privacy law requirements

9.4 Brazil (LGPD)

For users in Brazil:

We comply with the Lei Geral de Proteção de Dados (LGPD)
You have rights to access, correct, delete, and port your data
Contact us to exercise your LGPD rights

9.5 Canada (PIPEDA)

For Canadian users:

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA)
You have rights to access and correct your personal information
We obtain consent for collecting, using, and disclosing personal information

10. Updates and Changes to This Cookie Policy

10.1 Policy Updates

We may update this Cookie Policy from time to time to reflect:

Changes in our cookie practices
New technologies and tracking methods
Legal or regulatory requirements
Feedback from users or regulators

10.2 Notification of Changes

When we make material changes to this Cookie Policy, we will notify you by:

Updating the "Last Updated" date at the top of this page
Posting the updated policy on our website
Displaying a notification banner or in-app message
Sending an email notification (for significant changes)
Re-requesting your consent if required by law

10.3 Review Responsibility

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and tracking technologies.

10.4 Continued Use

Your continued use of the App after the effective date of the updated Cookie Policy constitutes your acceptance of the changes, unless additional consent is required by law.

11. Cookie Audit and Transparency

11.1 Cookie Inventory

We maintain an inventory of all cookies and tracking technologies used on our App. You can request a detailed cookie inventory by contacting us at support@applaunch.wiki.

11.2 Regular Audits

We conduct regular audits of our cookies and tracking technologies to ensure:

Accuracy of this Cookie Policy
Compliance with applicable privacy laws
Removal of obsolete or unnecessary cookies
Proper consent mechanisms are in place

11.3 Third-Party Cookies

We regularly review third-party cookies and SDKs integrated into our App and remove those that are no longer necessary or compliant with our privacy standards.

12. Children's Privacy

Our App is not directed to children under the age of 13, and we do not knowingly collect personal information from children through cookies or other tracking technologies. If you believe a child under 13 has provided us with personal information, please contact us at support@applaunch.wiki.

13. Contact Us

If you have any questions, concerns, or requests regarding our use of cookies and tracking technologies, please contact us:

AppLaunch Wiki Inc.

Email: support@applaunch.wiki

Address: 123 Main Street, San Francisco, CA 94102, United States

Website: https://applaunch.wiki

Cookie Settings: https://applaunch.wiki

Data Protection Officer (if applicable): dpo@applaunch.wiki

Response Time: We will respond to your inquiry within 48-72 hours for general inquiries and within the time required by applicable law for formal requests.

Acknowledgment

By continuing to use AppLaunch Wiki, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies and similar technologies as described herein, subject to your consent choices and opt-out preferences.

Last Updated: January 1, 2025

Version: 2.0

Effective Date: January 1, 2025